Ambient Findability: What We Find Changes Who We Become (Google eBook)

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"O'Reilly Media, Inc.", Sep 26, 2005 - Computers - 208 pages
62 Reviews

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.

Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.

The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.

Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

"A lively, enjoyable and informative tour of a topic that's only going to become more important."
--David Weinberger, Author, Small Pieces Loosely Joined and The Cluetrain Manifesto

"I envy the young scholar who finds this inventive book, by whatever strange means are necessary. The future isn't just unwritten--it's unsearched."
--Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation

"Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain."
--Jakob Nielsen, Ph.D., Author, Designing Web Usability: The Practice of Simplicity

"Information that's hard to find will remain information that's hardly found--from one of the fathers of the discipline of information architecture, and one of its most experienced practitioners, come penetrating observations on why findability is elusive and how the act of seeking changes us."
--Steve Papa, Founder and Chairman, Endeca

"Whether it's a fact or a figure, a person or a place, Peter Morville knows how to make it findable. Morville explores the possibilities of a world where everything can always be found--and the challenges in getting there--in this wide-ranging, thought-provoking book."
--Jesse James Garrett, Author, The Elements of User Experience

"It is easy to assume that current searching of the World Wide Web is the last word in finding and using information. Peter Morville shows us that search engines are just the beginning. Skillfully weaving together information science research with his own extensive experience, he develops for the reader a feeling for the near future when information is truly findable all around us. There are immense implications, and Morville's lively and humorous writing brings them home."
--Marcia J. Bates, Ph.D., University of California Los Angeles

"I've always known that Peter Morville was smart. After reading Ambient Findability, I now know he's (as we say in Boston) wicked smart. This is a timely book that will have lasting effects on how we create our future.
--Jared Spool, Founding Principal, User Interface Engineering

"In Ambient Findability, Peter Morville has put his mind and keyboard on the pulse of the electronic noosphere. With tangible examples and lively writing, he lays out the challenges and wonders of finding our way in cyberspace, and explains the mutually dependent evolution of our changing world and selves. This is a must read for everyone and a practical guide for designers."
--Gary Marchionini, Ph.D., University of North Carolina

"Find this book! Anyone interested in making information easier to find, or understanding how finding and being found is changing, will find this thoroughly researched, engagingly written, literate, insightful and very, very cool book well worth their time. Myriad examples from rich and varied domains and a valuable idea on nearly every page. Fun to read, too!
--Joseph Janes, Ph.D., Founder, Internet Public Library


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Review: Ambient Findability: What We Find Changes Who We Become

User Review  - Kiri - Goodreads

This is a really interesting book that I really wanted to like more than I did. It's got a lot of great ideas, but it often dissolves into word-collage raves about the glowing future that technology ... Read full review

Review: Ambient Findability: What We Find Changes Who We Become

User Review  - Mikal - Goodreads

Ambient Findability is an interesting and thought provoking read, the book dedicates itself towards the questions of how we can design into: a fast emerging world where we can find anyone or anything ... Read full review

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Ambient Findability
Peter Morville, noted as the founding father of information architecture, was online to discuss the future of information and connectivity wp-dyn/ content/ discussion/ 2006/ 07/ 14/ DI2006071400418.html

Ambient Findability
Ambient Findability. August 28, 2002 ... Designing for Ambient Findability ... Ambient Findability. Peter Morville’s latest book about business and life at ... publications/ semantics/ 000008.php

Functioning Form - Webstock 2008: Ambient Findability
Peter Morville's Ambient Findability talk at Webstock 2008 was half Information Architecture and its place in the user experience design process and half ... ff/ entry.asp?635

Ambient Findability: What We Find Changes Who We Become
Sebastopol, CA--Intelligence is moving to the edges, flowing through wireless devices, empowered individuals, and distributed teams pub/ pr/ 1438

Ambient Findability and The Future of Search
Ambient Findability and The Future of Search - 58 min - Jun 21, 2007 ... Peter's latest book, Ambient Findability, was published in 2005. ... videoplay?docid=-8085529791307393357

Ambient Findability: Talking with Peter Morville - Boxes and ...
“Ambient findability describes a world at the crossroads of ubiquitous computing and the Internet in which we can find anyone or anything from anywhere at ... view/ ambient_findability_talking_with_peter_morville

O'Reilly Emerging Technology Conference - March 6-9, 2006 - San ...
Ambient Findability. Peter Morville, President, Semantic Studios Date: Tuesday, March 07 Time: 4:40pm - 5:25pm Location: Elizabeth Ballroom A ... cs/ et2006/ view/ e_sess/ 7698

Getting in the Flow: CIC Library Conference: Peter Morville ...
Peter Morville Presentation Title: Ambient Findability: Libraries, Librarians and the ... Peter's latest book is Ambient Findability, Peter is a librarian, ... CICLib07/ 2007/ 03/ peter_morville_ambient_findabi.html

Edge Perspectives with John Hagel: Ambient Findability
“Ambient Findability” – these words won’t help the average executive much either. Even my Microsoft Word application doesn’t like findability – it keeps ... edge_perspectives/ 2005/ 10/ ambient_findabi.html

Savage Minds: Notes and Queries in Anthropology — A Group Blog ...
My most recent foray into what might be called (after the publisher) the “O’Reilly Ethos” was Peter Morville’s Ambient Findability, which seemed to me to be ... 2006/ 06/ 02/ ambient-findability-in-polynesia-a-rant/

About the author (2005)

Peter Morville is President and Founder of Semantic Studios, a leading information architecture and knowledge management consulting firm. From 1994 to 2001, Peter was Chief Executive Officer and a co-owner of Argus Associates, a pioneering information architecture design firm with world-class clients including 3Com, AT&T, Compaq, Ernst & Young, Ford, IBM, Microsoft, Procter & Gamble, and the Weather Channel. He also served as Executive Director of the ACIA. Over the past 8 years, Peter has written and spoken extensively about information architecture, business strategy, and knowledge management. He has been interviewed by Business Week, Knowledge Management magazine, MSNBC, and the Wall Street Journal.