Beauty Up: Exploring Contemporary Japanese Body AestheticsThis engaging introduction to Japan's burgeoning beauty culture investigates a wide range of phenomenon—aesthetic salons, dieting products, male beauty activities, and beauty language—to find out why Japanese women and men are paying so much attention to their bodies. Laura Miller uses social science and popular culture sources to connect breast enhancements, eyelid surgery, body hair removal, nipple bleaching, and other beauty work to larger issues of gender ideology, the culturally-constructed nature of beauty ideals, and the globalization of beauty technologies and standards. Her sophisticated treatment of this timely topic suggests that new body aesthetics are not forms of "deracializiation" but rather innovative experimentation with identity management. While recognizing that these beauty activities are potentially a form of resistance, Miller also considers the commodification of beauty, exploring how new ideals and technologies are tying consumers even more firmly to an ever-expanding beauty industry. By considering beauty in a Japanese context, Miller challenges widespread assumptions about the universality and naturalness of beauty standards. |
Contents
1 | |
1 Changing Beauty Ideology | 19 |
2 Aesthetic Salons | 40 |
3 Mammary Mania | 71 |
4 Body Fashion and Beauty Etiquette | 100 |
5 Male Beauty Work | 125 |
6 The WellBehaved Appetite | 159 |
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Common terms and phrases
advertising aesthetic salon aestheticians American Asahi Shimbun Asian beauty ideology beauty industry Bidan body aesthetics body hair breast augmentation bust chapter chest claims consumer consumption contemporary cosmetic surgery cream created culture cupping cute depilation diet double-eyelid edited electrolysis English esute salons etiquette Euroamerican example eyebrow eyelid face facial fashion figure Gackt ganguro gender girls global hair removal hairy idea images implants injections J-Pop Japa Japan Japanese beauty Japanese women Kimutaku Kogal look lotion magazine Mainichi Daily Mainichi Shimbun makeup male beauty male body masculinity massage men’s modern nese Nihon Nihon Keizai Shimbun offer one’s percent popular product names Ranking Dai Suki salaryman scholars sell sexual shikata ga nai Shiseido silicone skin Slim Beauty House social sold style Takano Yuri Beauty tion Tokyo towel trends woman York young women Yuri Beauty Clinic
References to this book
Globalisation and Japanese Organisational Culture: An Ethnography of a ... Mitchell W. Sedgwick No preview available - 2007 |