The Social Media Reader

Front Cover
Michael Mandiberg
NYU Press, Mar 1, 2012 - Law - 299 pages

The first collection to address the collective transformation happening in response to the rise of social media

With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field.

Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

 

Contents

The People Formerly Known as the Audience
13
Open Source as CultureCulture as Open Source
24
What Is Web 2 0? Design Patterns and Business Models
32
What Is Collaboration Anyway?
53
Participating in the AlwaysOn Lifestyle
71
Journalisms Visions
77
The Politics of
99
The Language of Internet Memes
120
How Creativity Is Being Strangled by the Law
155
Your Intermediary Is Your Destiny
170
On the Fungibility and Necessity of Cultural Freedom
178
Three Creative
187
Quentin Tarantinos Star Wars? Grassroots Creativity
203
Gin Television and Social Surplus
236
DIY Academy? Cognitive Capitalism Humanist Scholarship
257
About the Contributors
275

The Long Tail
137

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About the author (2012)

Michael Mandiberg is an artist and Associate Professor of Media Culture at the College of Staten Island/CUNY. He is the co-author of Digital Foundations: an Intro to Media Design and Collaborative Futures.

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