Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: • style sheets for print and the web • the use of ornaments and captions • lining and non-lining numerals • the use of small caps and enlarged capitals • mixing typefaces • font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively. Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers. |
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Abbott Miller accommodate x unknown arranging content Avant-garde BAN CODE baseline grid built environment concrete modularity content text curves and continuous Dan Meyers defined or loosely Designed in response edge or frame effective grid flexible and resilient font formal programme framework of typography graphic designers graphical user interface graphics applications grid of neatly Grids belong illusions of smooth image or mark layout letterforms letters line spacing loosely interpreted mass of content Michael Bierut modularity of letterpress moves in concert muscular mass neatly bounded blocks OpenType Pantone 490 Pantone PAUL RENNER pressures of content programme to accommodate programs proportional regulator regulator for composition resilient structure rigid formula Robert Slimbach SCALA screen serif simple or complex skeleton that moves SMALL CAPS software generates illusions style system for arranging systems of graphics technological framework tightly defined typefaces typographic grid ubiquitous language ubiquitous rulers visual WIM CROUWEL windows overlay windows x-height Zuzana Licko