The Knack: How Street-smart Entrepreneurs Learn to Handle Whatever Comes UpTwo of Inc, magazineas hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, thereas a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it athe knack, a and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc, magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply athe knacka to their own businesses. Brodsky and Burlingham offer essential advice such as: a Follow the numbersathatas the best way to spot problems before they become life threatening a Keep focusing on your real goal--itas amazingly easy to get sidetracked by secondary concerns a Donat get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneuras reach. |
Contents
II | 5 |
III | 22 |
IV | 42 |
V | 57 |
VI | 74 |
VII | 91 |
VIII | 104 |
IX | 119 |
XI | 145 |
XII | 154 |
XIII | 166 |
XIV | 180 |
XVI | 195 |
XVII | 211 |
XVIII | 229 |
XIX | 246 |
Other editions - View all
The Knack: How Street-smart Entrepreneurs Learn to Handle Whatever Comes Up Norm Brodsky,Bo Burlingham No preview available - 2008 |
The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up Bo Burlingham,Norm Brodsky No preview available - 2009 |
Common terms and phrases
advice Ask Norm Dear asset-based lender bank bar code better bill Bobby and Helene Bobby Stone Bottom Line Point boxes build business plan businesspeople businessperson cash flow cash flow statement company's competitors cost deal decided decisions EBITDA Elaine employees entrepreneurs example expenses figure getting give goal going gross margin gross profit Groundhog Day happen hire Hot Pants important investment investors JetBlue keep ketchup knew lawyer lease look lose Malki manager Mike million mistakes months negotiating ness never Norm Dear Norm offer opportunity percent person problem realized records storage business relationship Rob Levin rule salary salespeople salesperson sell small customers someone start-up started successful suppliers sure talking tell there's things thought told tomers took turned understand warehouse week What's