The World is Flat: The Globalized World in the Twenty-first Century

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Penguin, 2007 - Diffusion of innovations - 660 pages
The beginning of the twenty-first century will be remembered, Friedman argues, not for military conflicts or political events, but for a whole new age of globalisation - a 'flattening' of the world. The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal - and competitor - of the other. The rules of the game have changed forever - but does this 'death of distance', which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust? Friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand. The World is Flatis the most timely and essential update on globalisation, its successes and its discontents, powerfully illuminated by a world-class writer.

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About the author (2007)

Thomas Friedman has won the Pulitzer Prize three times for his work at The New York Times. He is the author of two best-selling books, From Beirut to Jerusalem, and The Lexus and the Olive Tree.

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