Marketing 97/98

advertising American Demographics areas baby boomers bike boomers brand brand equity buyers Chris Zane clients company's competition competitors cost create customer loyalty customer retention customer satisfaction customer's database Database Marketing dealers decision defection defectors direct marketing electronic employees ethical example FedEx firm focus global growth Hispanics Home Depot households identify important income industry Internet issues keting Kmart Koss Lexus look managers manufacturing market research Marketing Ethics marketing plan marketplace ment merchandise million offer package percent potential problems prod product or service profits promotional psychographic purchase recent relationship marketing reps retailers says segments selling sensitive groups success sumers surveys Taco Bell target tion tomers trend ucts Zane Zane's