Consumer BehaviourLa 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon" |
Contents
| 1999 | |
| 2012 | |
| 2014 | |
Introduction | |
Consumer culture | |
sharing stuff | |
Age and consumer identity | |
Shopping buying and disposing | |
Decisionmaking | |
Affective decisionmaking | |
Case studies | |
European consumers and their social groups | |
Conformity | |
Wordofmouth communication | |
Opinion leadership | |
The social media revolution | |
retailing as theatre | |
Consumer behaviour challenge | |
Part A Case studies | |
Part B How consumers see the world and themselves | |
Perceptual selection | |
The meaning of things | |
A postmodern consumer culture? | |
Key terms | |
The self | |
The digital self | |
Body image | |
Chapter summary | |
Motivation lifestyles and values | |
Some classifications of consumer needs | |
The meansend chain model | |
Part B Case studies | |
Case study B 1 | |
Learning and memory | |
Marketing applications of learning principles | |
Chapter summary | |
Notes | |
Attitudes | |
Attitudes and consistency | |
How do marketers change attitudes? | |
Chapter summary | |
Digital word of mouth | |
Chapter summary | |
Notes | |
types structures decisionmaking | |
family decisionmaking | |
Cultural systems | |
Income and social class | |
How social class affects purchase decisions | |
classbased lifestyles | |
Case studies | |
Case study D 1 | |
Part E Culture and European consumers | |
Magic myths and rituals | |
Sacred and profane consumption | |
Chapter summary | |
Cultural change processes | |
The diffusion of innovations | |
Acculturation processes | |
Key terms | |
Part E Case studies | |
Case study C 1 | |
Introduction | |
Glossary | |
Indexes | |
Other editions - View all
Consumer Behaviour: A European Perspective Michael R. Solomon,Margaret K. Hogg,Soren Askegaard,Gary Bamossy No preview available - 2019 |
Common terms and phrases
accessed activities Advances advertising American appearance Association attitudes August become brand Business cent Chapter choice classical conditioning clothing companies consider consumer behaviour Consumer Research consumption countries create culture customers decisions discussed effects environment European evaluation example experience factors fashion feel Figure global Guardian identified identity important increase individual influence interest involvement issues Journal of Consumer Journal of Marketing July learning less lives look Management March meaning memory motivation objects person perspective play positive practices Press Psychology purchase refers relationship response result retail role segment September sharing similar social society strategies styles symbolic tend theory things types understand University values women York