Crossing the Chasm

Front Cover
Capstone, 1998 - Business & Economics - 211 pages
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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Crossing the Chasm
Geoffrey A. Moore
No preview available - 1999

About the author (1998)

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

Bibliographic information

TitleCrossing the Chasm
AuthorGeoffrey A. Moore
Edition2, illustrated, reprint, revised
PublisherCapstone, 1998
ISBN1841120634, 9781841120638
Length211 pages
Subjects ›  › 

Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / New Business Enterprises
  
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