A Never-Before World: Tracking the Evolution of Consumer IndiaWhat does Consumer India look like in the third decade after liberalization, as India’s GDP approaches its third trillion? In her new book, Rama Bijapurkar, author of the best-selling We Are Like That Only, analyses the complex contours of India’s consumer economy – demand structure, supply environment, income demographics, social and cultural changes and much more – and pinpoints the existing opportunities, the unserved needs, the incorrect assumptions, the minefields of the future and the strategy imperatives needed to ride this next big wave of opportunity. For businesses and investors betting on India’s future, for policymakers and regulators shaping the new India and for all those curious about India’s progress, this is an immensely insightful and utterly realistic assessment of one of the biggest growth markets in the world. |
Contents
TRANSPLANT OR TRANSLATE? The religion and ritual of global strategy | |
LIMITING MINDSETS | |
PART 2 | |
DIVERGING NOT CONVERGING | |
THE THIRD TRILLION | |
Common terms and phrases
20 per cent APPENDIX aspiration better Bihar brands business model capita income cars census towns cent of Indian chapatis chapter China cities companies Consumer India consumer market consuming class consumption cost create culture customers decade developed markets discussed Disney domestic durables earn economy emerging markets expenditure FMCG global strategy growing growth Hindustan Unilever income quintiles increase Indian consumers Indian households Indian market infrastructure innovation Internet investment L’Oreal large number living market opportunity middle class million MNCs mobile modern modest-income Mumbai never-before world poor population power distance purchasing power parity quintiles retail rural India salwar kameez sector segment share slums smartphones social society spend story structure target Tetra Pak trillion urban India Uttar Pradesh villages what’s women Young India