Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

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Penguin, Oct 2, 2008 - Business & Economics - 288 pages
18 Reviews
Two of Inc. magazine's hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack," and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply "the knack" to their own businesses. Brodsky and Burlingham offer essential advice such as: [ Follow the numbers-that's the best way to spot problems before they become life threatening [ Keep focusing on your real goal--it's amazingly easy to get sidetracked by secondary concerns [ Don't get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reach.
  

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Review: Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

User Review  - Bart-Jan - Goodreads

Street smarts is a very interesting read. It contains a lot of (life) lessons and (conterintuitive) tips. Being an entrepeneur himself, the reader gets interesting insight in the experience the author ... Read full review

Review: Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

User Review  - Nick Sotos - Goodreads

This was a great book with plenty of practical business advice with real examples. I am a big fan of Norm Brodsky from his columns in Inc. magazine. If you have a business or are thinking of starting a business, this is the book for you. Highly recommended! Read full review

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Contents

First Things First
Doing the Business Plan
Overcoming the Sales Mentality
Critical Mass
Groundhog Day
Focus Focus Focus
Peripheral Vision
The X Factor
Listen and Earn
The Capacity Trap
Building Loyalty
The Customer Touch
Raising Prices
Rules for Rules
The Mystery of Success
Size Matters

Buy or Start?
The Wrong Kind of Business Plan
The Most Important Resource
The Banking Choice
How to Lose a Loan
Your Inner Bank
Levers of Control
Paying for Growth
The Ultimate Prize
The Detective Habit
Dont Worry Be a Little Unhappy
What Business Are YouReallyIn?
A Niche in Time
Your Good Name
The Bottom Line
When the Price Isnt Right
When Employees Steal
Necessary Losses
The Evolution of a Culture
Pennies from Heaven
The Trouble with Sales Commissions
Everybody Sells
No Accounting for Bad Advice
Presumed Guilty
The SteadyIncome Rule
Problems Problems
Be Prepared
Hurry Up and Wait
The Internet Opportunity
Follow the Numbers
Love Thy Business
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