Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

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Morgan James Publishing, Jun 2, 2017 - Business & Economics
Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more...
But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
 

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Contents

Foreword
Acknowledgments
What Is Expert Secrets?
Introduction
The Two Types of Expert Businesses
CREATING YOUR MASS MOVEMENT
Secret 1 The Charismatic Leader Attractive Character
Secret 2 The Cause
Secret 7 The Heros Two Journeys
Secret 8 The Epiphany Bridge Script
Secret 9 False Belief Patterns
Secret 10 The 3 Secrets
YOUR MORAL OBLIGATION
Secret 11 The Stack Slide
Secret 12 The Perfect Webinar
Secret 13 The One Thing

Secret 3 The New Opportunity
Secret 4 The Opportunity Switch
CREATING BELIEF
Secret 5 The Big Domino
Secret 6 The Epiphany Bridge
Secret 14 Breaking and Rebuilding Belief Patterns
Secret 15 The Stack
Secret 16 Trial Closes
Copyright

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About the author (2017)

Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation he had sold over a million dollars of his own products and services from his basement. Over that past 10 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their messages out to the marketplace.

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