The Book of MPub: New Perspectives on Technology and Publishing

Front Cover
Lulu.com, 2010 - Language Arts & Disciplines - 176 pages
 

Contents

The Book of MPub
3
netCase Editorial Workflow System
9
How Do You Solve a Problem Like the Ebook?
17
Etextbooks and Content Delivery
25
The Struggles of Ebook Pricing
41
Dare You to Say Reader Engagement One More Time
57
Take It No Its Yours Really
77
More Like a Unicorn than the iPad
97
Who Wants Yesterdays Papers? The Technological
111
Risking Accuracy for Immediacy
121
The Book Oven and SelfPublishing
129
Social Networking Digital Memory
135
Is Facebook the End of the Yearbook?
143
Can Social Media Get You 100000 A Year?
151
Acknowledgements
165
Index
171

Forget Repurposing Multipurpose Your Content
105

Common terms and phrases

Bibliographic information