The Dip: The Extraordinary Benefits of Knowing when to Quit (and when to Stick)

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Piatkus, 2007 - Business & Economics - 96 pages
You'll never be number one at anything without picking your shots very carefully. 'The Dip' is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

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About the author (2007)

Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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