Sustainable Tourism MarketingEduard Cristobal-Fransi, Natalia Daries, Berta Ferrer-Rosell, Estela Marine-Roig, Eva Martin-Fuentes In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. |
Common terms and phrases
According activities analysis approach areas artists assessment attitude attract authors behavior brand China cognition conceptual considered constructs consumer contribute CrossRef cultural cultural distance cultural heritage desire destination domestic economic effect emotional environment evaluation examine experiences factors Figure findings flamenco flying Malaysia Airlines forms future guest houses heritage Hypothesis identified impact important included increase indicated industry influence intention interest knowledge literature loyalty Manag measurement mediating motivation Muslim negative objective offer opinion overall perceived risk perception perspective positive practices present promote proposed regarding regions relationship religious remote destinations residents respondents role satisfaction scale sense of home showed significant social specific statistical structural subjective supported sustainable tourism development Table Tour tourist destinations types urbanization validity variables visiting Malaysia visitors