The Science of Fear: How the Culture of Fear Manipulates Your Brain“An invaluable resource for anyone who aspires to think clearly” (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried? The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave. “Excellent... Analyzes everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”—The Economist “An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.”—Kirkus (starred review) “Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.”—Dan Ariely, New York Times bestselling author of Predictably Irrational |
Contents
The Death of Homo economicus | |
The Emotional Brain | |
A Story About Numbers | |
The Herd Senses Danger | |
Fear | |
All the Fear Thats Fit to Print | |
Crime and Perception | |
The Chemistry of Fear | |
Terrified of Terrorism | |
Theres Never Been a Better Time to Be Alive | |
Afterword | |
Common terms and phrases
actually American answer appeared asked attacks attention believe brain called cancer cause chance chemicals child concluded countries course crime dangerous death decades developed disease drug effect emotional estimate evidence example experience face fact fear feel figure five followed four happen Head human images imagine important increase influence involved issue it’s judgments killed later less lives look major marketing matter means million mind murder natural never newspaper noted nuclear percent person political probably problem produce psychologists question reason researchers result rise risk Rule scenario scientists sense serious simply statistics story survey tell terrorism terrorists there’s thing thought threat told true turn typical understand United University weapons women worry writes wrote