International Business in the Middle EastErdener Kaynak |
Contents
Comparative Study of Marketing and Management | 19 |
A Frame of Reference | 43 |
Political Risk Assessment by Multinationals in the Middle | 57 |
Copyright | |
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activities advertising Algeria American analysis Arab countries Arab world ARAMCO areas behavior businessmen capital characteristics Chief Marketing Executive communication companies competitive consultative consumer corporate decision style demand developing countries economic development Egypt Egyptian enterprises environment environmental example Exhibit experience curve export marketing factors foreign investment function goals growth host important increase indicated industrial International Business international marketing Iran Iraq Islamic Journal Kaynak Kuwait LDCs Libya major management styles managerial manufacturing marketing concept marketing research ment Middle East Middle Eastern countries million modern Morocco multinational firms nations North Africa organization organizational orientation percent planning political risk political risk assessment population potential problems pseudo-consultative Qatar region result role satisfaction Saudi Arabia Saudi managers segments social society socio-economic strategy structure Syria System technocrats tion trade traditional transfer Tunisia Turkey Turkish United Arab Emirates Western