Fashion Myths: A Cultural CritiqueBesides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. |
Contents
9 | |
Philosophicanthropological implications of fashion | 37 |
The Dandy as | 111 |
desiderata of life as an artwork | 133 |
Conclusion | 153 |
157 | |
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Common terms and phrases
according admittedly aesthetic aestheticisation aid of fashion appearance ARISTOTLE ARISTOTLE Poetics art of living BARTHES BAUDELAIRE 1988 BAUDRILLARD 1982 beautiful becomes body body-mind dualism catharsis concept of fashion Constantin GUYS constantly consumption costume cultural dandy dandyism Dorian GRAY economic element ELIADE eternal Eugen FINK everyday example existential fash fashion advertising fashion concept fashion consumer items fashion myth fashionable clothing fashionable consumer products fashionwear future GARVE hedonism Hermann Heinrich GOSSEN holistic homo oeconomicus human existence human nature ideal ideal-typical imitatio dei imitation immortal implications improvement individual KANT lifestyle Lord HENRY marketing means MEINHOLD melioration meta-goods mirror models myopic neophilia one’s past person phenomenon philosophical-anthropological philosophy PLATO PLATO Symposium PLESSNER point of view present recognised refers reinvestination represents Roland BARTHES sense SIMMEL simulation social context social role society soul speaking staging striving style sumer symbol Thorstein Bunde VEBLEN tion tragedy VEBLEN VISCHER wearer wearing WILDE youth